What is GEO and how does it work?

GEO (Generative Engine Optimization) is the optimization of your site so that AIs like ChatGPT, Gemini, and Perplexity recommend your business. We use structured data (Schema.org), semantic content, and digital authority so that when someone asks an AI, your business gets cited.

How long does it take to appear on Google?

Initial indexing results appear in 2 to 4 weeks. For top 3 positioning in local searches, the average timeframe is 45 to 90 days, depending on competition in your niche and region. We monitor weekly and adjust strategy as needed.

Can my business be recommended by ChatGPT?

Yes. Generative AIs pull information from websites with structured content, Schema.org data, and digital authority. When we optimize your site with these techniques, we dramatically increase the chances of it being cited as a recommendation when someone asks a relevant question.

Do you handle Google Business too?

Yes. We create or optimize your Google Business Profile with photos, hours, categories, attributes, and a review strategy. This is essential to appear on Google Maps and in local searches like 'near me'.

What if I already have a website?

No problem. We do a full audit of your current site — analyzing SEO, speed, structure, and content. From there, we decide whether to optimize what exists or rebuild from scratch for maximum performance. The initial consultation is free.

How to appear on ChatGPT when someone searches for a dentist in your city

The new way to look for a dentist

Imagine the scene: a person with a toothache opens their cell phone and types into ChatGPT "which is a good and trustworthy dentist in [city]?" In seconds, you receive a response with the name of the clinic, specialty, evaluation and location.

This isn't the future — it's happening now. Data from OpenAI shows that local searches for professional services grew by more than 200% on ChatGPT between 2024 and 2025. And most dentists still don't know that this storefront exists.

The good news: unlike Google Ads, you don't pay to appear on ChatGPT. The bad news: If your site isn't structured the right way, the AI will simply ignore you — no matter how many reviews you have on Google.

How ChatGPT decides which dentist to recommend

ChatGPT doesn't perform real-time searches — it uses trained knowledge plus data from tools like Bing. For a clinic to appear in recommendations, it must have machine-readable digital authority.

This means three things:

1. Dentist Schema.org on the website Schema.org is a language that AI engines understand. When you add "Dentist" or "Dental Clinic" tags to your website's code, you are basically saying to ChatGPT: "I exist, I'm a dentist, I work here, I have these specialties."

Without this, AI cannot reliably catalog your business.

2. Complete and updated Google Business Profile ChatGPT uses Google Business data as one of the main sources for local recommendations. Right category ("Dentist"), listed specialties (implants, orthodontics, whitening), correct hours, real photos and recent reviews — all of this feeds the model.

3. Content that answers real patient questions Pages on the site with titles like "Dental implants in [city]", "Teeth whitening: how much it costs and how long it lasts" or "Invisible orthodontics vs brackets" make the AI understand your specialty in depth. These are the pages that the AI cites when it needs to justify the recommendation.

The most common mistake dentists make

Most dental clinics have a beautiful website — with a photo slider, presentation video and contact form. The problem? This site is invisible to AIs.

Sites built on platforms like Wix, poorly configured WordPress or just Instagram do not have the technical structure that allows ChatGPT to understand the business. AI reads data, not design.

Another common mistake: having reviews on Google but not having them structured on the website with marked data. A patient review on an Instagram post does not feed ChatGPT. A review marked with Schema.org of "Review" on the site, yes.

What a clinic needs to be recommended by AIs

Here is the technical checklist we use to position dental clinics on ChatGPT:

▸Site with Dentist/Dental Clinic Schema.org with specialties, service area, schedules and scheduled evaluations
▸Google Business Profile with main category "Dentist", listed services and quality photos
▸Page by specialty: a page dedicated to implants, another to orthodontics, another to whitening — each one optimized for the exact search the patient makes
▸Consistent NAP (Name, Address, Phone) identical across all platforms — Google, website, Instagram, WhatsApp Business
▸Authority content: articles that answer real questions ("how long does an implant last?", "what is the difference between an aligner and fixed braces?")

When these elements are present, ChatGPT has enough data to confidently recommend your practice — and quote you by name.

How long does it take to appear on ChatGPT?

Unlike Google Ads (immediate but paid results), GEO works like SEO: results grow over time and don't stop when you stop paying.

In general, practices that implement the full strategy begin to appear in AI recommendations between 60 and 120 days. The model is continually updated, and each improvement in your digital profile contributes.

Timing matters: the sooner you structure your digital presence, the sooner you appear — and the harder it is for competitors to overtake you, as digital authority accumulates.

If you want to understand what your clinic needs to appear on ChatGPT, ilevar provides a free analysis. No cost, no obligation.

Frequently Asked Questions

Do I need to pay to appear in ChatGPT?

No. ChatGPT does not have an ad system for local recommendations — citations are based on real digital authority. You need to structure your website and digital profile correctly, but there are no paid media costs.

Can Instagram help me appear on ChatGPT?

Indirectly. Instagram is not indexed by ChatGPT as a local recommendation source. What works: Your website with Schema.org, Google Business Profile, and indexable content. Instagram helps with branding, but does not replace the technical structure.

Does this work for clinics in other specialties as well?

Yes. The same strategy works for psychologists, doctors, nutritionists, physiotherapists and any health professional. Each specialty has the correct Schema.org (Psychologist, Physician, etc.) and the specific searches that patients make.