What is GEO and how does it work?

GEO (Generative Engine Optimization) is the optimization of your site so that AIs like ChatGPT, Gemini, and Perplexity recommend your business. We use structured data (Schema.org), semantic content, and digital authority so that when someone asks an AI, your business gets cited.

How long does it take to appear on Google?

Initial indexing results appear in 2 to 4 weeks. For top 3 positioning in local searches, the average timeframe is 45 to 90 days, depending on competition in your niche and region. We monitor weekly and adjust strategy as needed.

Can my business be recommended by ChatGPT?

Yes. Generative AIs pull information from websites with structured content, Schema.org data, and digital authority. When we optimize your site with these techniques, we dramatically increase the chances of it being cited as a recommendation when someone asks a relevant question.

Do you handle Google Business too?

Yes. We create or optimize your Google Business Profile with photos, hours, categories, attributes, and a review strategy. This is essential to appear on Google Maps and in local searches like 'near me'.

What if I already have a website?

No problem. We do a full audit of your current site — analyzing SEO, speed, structure, and content. From there, we decide whether to optimize what exists or rebuild from scratch for maximum performance. The initial consultation is free.

How medical clinics attract patients digitally without violating the CFM

What Resolution CFM 2,336/2023 really says

Many doctors believe that any marketing action is prohibited by the CFM. This interpretation is wrong — and it is costing patients patients for practices that could grow a lot digitally.

Resolution CFM 2,336/2023 (which updated medical advertising standards) expanded the digital possibilities for doctors, it did not restrict them. The focus of regulation is to prevent false advertising, sensationalism and exploitation of suffering — not to prevent doctors from having a digital presence.

What is widely allowed: - Professional website with specialty, CV and services - Google Business Profile with address, hours and specialty - Educational health content (articles, informative videos) - Presence on platforms such as Doctoralia, iClinic and similar - Patient testimonials (no identification, no sensationalism)

Google Maps for doctors and clinics

“Dermatologist in [city]”, “cardiologist near me”, “orthopedics clinic [neighborhood]” — these searches have very high intent. The patient who searches for a specialist on Google has already decided to consult — they just need to choose where.

Essential Google Business configuration for clinic:

▸Category: Use the specific specialty ("Dermatologist", "Cardiologist") — not just "Medical Clinic"
▸Specialties in description: list all conditions treated and procedures performed
▸Accepted plans: patients frequently search for "cardiologist [inventory] [city]"
▸Scheduling link: integrate with iClinic, Doctoralia or any online scheduling system
▸Photos: waiting room, office, equipment — convey confidence before the first contact

Assessments in clinical medicine have a huge impact. Patients read them all before booking — especially for specialties like dermatology, where they trust the results before booking.

SEO for clinics: pages by condition, not just by specialty

Most clinics have a "Specialties" page listing cardiology, dermatology, orthopedics. This is insufficient to rank.

What works is to have pages per condition treated:

▸"Hypertension treatment in [city]" (not just "Cardiology")
▸"Adult acne in [city] — treatment" (not just "Dermatology")
▸"Knee pain physiotherapy [city]" (not only "Orthopedics")

Each condition is what patients search for — they don't search for "cardiologist," they search for "high blood pressure treatment" or "cardiac check-up appointment." Pages that respond exactly to the patient's search rank better.

Telemedicine: The Fastest Growing Niche in Medical SEO

"Online medical consultation", "online doctor [specialty]", "cardiology teleconsultation" — these searches have grown exponentially and still have low SEO competition.

For clinics that offer telemedicine, the catchment area is national (or statewide, depending on CRMX). A dermatologist in São Paulo can attract patients from all over Brazil for teleconsultations.

SEO strategy for telemedicine: - Specific page: "[Specialty] teleconsultation — online consultation" - Keywords: "[specialty] online", "online medical consultation without insurance", "online doctor 24 hours" - Schema.org with '"availableChannel": "Online"' checked

Telemedicine well positioned on Google creates a national capture channel with an acquisition cost far below what any telemedicine platform offers.

ChatGPT recommending doctors: the new frontier

"Which cardiologist do you recommend in [city] for a check-up?" — this question comes to ChatGPT frequently and continues to grow.

AI recommends based on: - Schema.org of "Physician" or "MedicalClinic" with specialty, conditions treated and area of care - Google Business with reviews and correct specialty - Published authority content (articles about conditions the clinic treats) - Presence on recognized health platforms (Doctoralia, iClinic, CRM)

Clinics with this structured data are cited by ChatGPT as a reference. In specialties where trust is a deciding factor (oncology, cardiology, neurology), an AI recommendation is received with even more weight than a Google search.

Frequently Asked Questions

Médico pode usar a palavra 'especialista' no marketing digital?

Somente com o título de especialista reconhecido pelo CFM/AMB. Sem o título, use 'atuação em' ou 'com foco em'. A fiscalização do CFM sobre uso indevido de 'especialista' é ativa — o risco não vale.

Pode mostrar resultados de procedimentos (antes e depois) nas redes?

Depende da especialidade. Para dermatologia estética e cirurgia plástica, há restrições específicas. Para outras especialidades, resultados podem ser compartilhados sem identificação do paciente e com autorização por escrito. Consulte a resolução específica da sua especialidade.

Vale para clínica que atende só plano de saúde?

Sim. Pacientes buscam no Google 'cardiologista que aceita [convênio] em [cidade]'. Um perfil bem configurado que lista os convênios aceitos captura exatamente esse público. Além disso, pacientes que vêm pelo Google são mais propensos a aceitar retorno particular quando o plano não cobre.